The big difference between north and south.

Not everyone knows it, but there's a big difference between a trip to North and South Lake Tahoe. It's the difference between the great outdoors and a great time. The challenge was to create a winter campaign to introduce a new brand identity while capturing the essence of Tahoe South in an all new imaginative way. For this, we partnered with illustrator Kustaa Saksi to create a world that exudes the ceaseless energy of Tahoe South.